Our Mission

Lqd & Co, Inc. was founded in San Diego, California by husband-and-wife Noel and Cana.

Through its brand, LqdCo, the company creates thoughtfully designed products that benefit both the planet and animals in need. Its first offering, bio-based waste bags, reduces reliance on traditional plastics.

Environmental stewardship drives the work, but animal rescue sits at the heart of the mission. Having fostered cats for years, the founders carry that inspiration into every product. A portion of profits is donated to animal rescue organizations to fund medical care, adoption efforts, and other critical support for animals in need.